youtube – Stakeholder 360®

Is the social licence a real thing?

Robert Boutilier — Tue, 03 Nov 2020 20:13:45 +0000

Is the social licence a real thing?

November 2, 2020

The social licence began as a metaphor with the legal licences required in mining. Then it morphed into a quantifiable management tool for obtaining and tracking the social acceptability of a company’s operations. Today, political actors have started using the term as a way to imply that their favoured policies are more legitimate than those of their opponents. As it has been dragged through the mud of politics, the term ‘social licence’ has been labelled everything from corporate PR spin to undemocratic, leftist propaganda.

This video shows the conditions under which political actors will attribute different characteristics to the social licence in order to gain an advantage over their rivals. The video is loosely based on my publication in the journal The Extractive Industries and Society (https://doi.org/10.1016/j.exis.2020.05.022)

It’s a longer video because it includes some review the academic literature on the social licence:

Talleres en linea para el mapeo de la red de las partes interesadas

Robert Boutilier — Wed, 14 Oct 2020 22:05:50 +0000

Cómo desarrollar una estrategía para el manejo de las partes de interes en un medio día con un taller de mapeo de redes en linea

14 octubre, 2020 Este video explica los talleres en línea para mapear la red de las partes interesadas de su organización. En medio día puede desarrollar una estrategia preliminar para la participación de las partes interesadas.

El personal de su organización trata cada uno con diferentes grupos de interés, que incluyen clientes y proveedores, gobierno y ONG, hasta accionistas y sindicatos. Para lidiar con la influencia que tienen en su organización, debe comprender las coaliciones y la dinámica de influencia entre ellas. Esto requiere un mapa de la red de partes interesadas. Al reunir a su personal en un taller en línea, puede obtener una imagen rápida del panorama sociopolítico y desarrollar estrategias provisionales para resolver conflictos y mejorar su licencia social.
Los pasos del taller son:
1. Únase en una plataforma de reuniones
2. Divídanse en grupos pequeños
3. Utilice una aplicación web para dibujar nodos que representen a las partes interesadas
4. Con la aplicación, coloree los nodos para indicar el nivel de licencia social que su grupo cree que otorga cada parte interesada.
5. Agregar líneas para representar relaciones colaborativas o conflictivas entre las partes interesadas
6. Reorganice los nodos para ver quién es más influyente y cuáles están agrupados en coaliciones.
7. Interprete las implicaciones del gráfico para su licencia social.
Al traer participantes de diversas partes de su organización, puede (a) obtener una imagen más amplia de quiénes son todas las partes interesadas y cómo se afectan entre sí, y (b) generar compromiso con la iniciativa de relaciones con las partes interesadas.

Network mapping workshops give a quick stakeholder strategy direction

Robert Boutilier — Thu, 17 Sep 2020 21:27:59 +0000

Network mapping workshops deliver strategic directions for stakeholder engagement, online, in half a day.

September 17, 2020
Now stakeholder network mapping workshops can be done online in half a day. They’re prefect for when an organization needs a quick start reading of its stakeholder environment.

See this YouTube video on the Social Licence channel for details:

I have just uploaded the first videos on the Social Licence to youtube. It is a two-part introduction to the social licence.
Part 1 reviews basic concepts: https://youtu.be/vFHbwRqHD7A

The personnel in your organization each deal with different stakeholders, which include customers and suppliers, government and NGOs, to shareholders and unions. To deal with the influence they have on your organization, you need to understand the coalitions and influence dynamics among them. This requires a map of the stakeholder network. By bringing together your personnel in an online workshop, you can get a quick picture of the sociopolitical landscape and develop provisional strategies for resolving conflicts and improving your social licence.
The steps in the workshop are:
1. Join together on a meeting platform
2. Break into small groups
3. Use a web app to draw nodes representing stakeholders
4. Using the app, color the nodes to indicate what level of social licence your group thinks each stakeholder grants
5. Add lines to represent collaborative or conflictive relations among the stakeholders
6. Rearrange the nodes to see who is more influential and which ones are clustered in coalitions
7. Interpret the graph’s implications for your social licence.
By bringing in participants from diverse parts of your organization you can (a) get a broader picture of who all the stakeholders are and how they affect each other, and (b) build commitment to stakeholder relations initiative.

Social Licence channel on youtube

Robert Boutilier — Tue, 08 Sep 2020 21:30:36 +0000

Social Licence channel on youtube

September 9, 2020

I have uploaded a two-part introduction to the social licence to my youtube channel. The first part reviews basic concepts.

Part 2 looks at my latest model of the social licence and gives an example of its application:

In addition to the Spanish version available in my other blogs here, there is a Portuguese version available at:
https://vimeo.com/499814831